ISHWAR SINGH PANWAR 1 month ago
cybiz

Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store

Starting an ecommerce business is hard work and demands many steps and decisions that need to come together at the right time. To help, we’ve put together a comprehensive blueprint for getting started, compiled from Shopify's most popular content. These blog posts, guides, and videos have been organized based on the most important tasks you’ll face when researching, launching, and growing a profitable ecommerce business.

I. Choosing a Product

Finding a product to sell

The first step to building an ecommerce business is to know what products you want to sell. This is often the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for product ideas, and finally, we’ll look at trending products to consider.

Find products to sell with Oberlo

How to Find A Product to Sell Online: The Definitive Guide

8 Strategies for Finding Your First Product

17 Places to Look for Profitable Product Ideas

10 In-Demand Product Ideas Trending Right Now

Evaluating your idea

Once you have a product idea in mind, how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and the potential market.

Video: How to Validate Your Product Ideas

How to Evaluate Market Demand for Your New Product

The 16-Step Checklist to Evaluating Your Product Idea

Obtaining your product

After landing on a strong product idea, your next step is to figure out where and how you’re going to obtain your products. The next two posts will cover the various methods for acquiring your products, along with the pros and cons of each model.

Should You Make, Manufacture, Wholesale or Dropship?

How to Find a Manufacturer or Supplier for Your Product Idea

II. Research and Prepare

Research your competition

You’ve found your product, evaluated the potential, and sourced your supplier. You’re now ready to write your business plan, but before you get into that, you'll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business.

How to Conduct a Competitive Analysis

Writing a business plan

With your competitive research complete, it's the perfect time to write your business plan. A business plan will be your roadmap that helps bring your ideas and thoughts together. A business plan is vital in determining what to prioritize and how to effectively reach new customers.

A Detailed Guide to Writing a Useful Business Plan

How to Write a Business Plan Lenders Can't Shrug Off

III. Setting Up Your Business

Setting up your ecommerce business.

Naming your business

Aside from finding an actual product to sell online, another challenging decision is determining your business or brand name and choosing an appropriate and available domain name. These blog posts will help you tackle these important tasks.

What Should I Name My Online Store?

Choosing a Brand Name: 10 Tools & 5 Brainstorming Strategies

Creating a logo

Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources, we’ll show you several options for creating a great logo for your new business.

Hatchful: A simple logo maker by Shopify

5 Logo Design Tips for Ecommerce Websites

Easy to Use Online Logo Makers to Design Your Brand

Understanding search engine optimization (SEO)

You’re almost ready to begin building your online store. However, before you jump into it, you should understand the basics of search engine optimization so that you can properly structure your site and pages for Google and other search engines.

The Beginner’s Guide to Ecommerce SEO

What Can I Do to Help My Shopify Store Rank in Search Engines?

Keyword Research for Ecommerce from the Ground Up

Building your store

With a better understanding of search engines, it’s time to build out your store. There are many crucial elements to consider. Below we’ve listed our essential reads to help you build high-converting product pages, write captivating product descriptions, shoot beautiful product photography, and much more.

11 Experts Share How to Optimize Your Product Pages

How to Write Product Descriptions that Sell

The Ultimate DIY Guide to Product Photography

Customizing Your Shopify Theme: Using Images, Colors, and Fonts

Must-Know Tips for Optimizing Your Images

Don’t forget, if you run into any problems getting your store set up, you can always hire help from Shopify Experts.

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How to get started on Shopify

Looking for a guided tour of Shopify? Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale.

Choosing your sales channels

One of the best ways to reach new customers is to choose sales channels where they already shop. The right mix of sales channels will depend on your products and your target customers, but there are a number of great options that can complement and support your self-hosted store.

Etsy and Shopify: How Three Makers Sell on Both

Selling on eBay: How One Business Finds New Customers

This Business Generates 76.8% of Orders Selling on Amazon with Shopify

IV. Preparing to Launch

As you prepare for the launch of your new business, there are several shipping and fulfillment elements you need to prepare for. In this section, we’ve curated a few comprehensive guides on how to determine your shipping strategy.

The Beginner's Guide to Shipping and Fulfillment

International Shipping: Everything You Need to Know

How Do I Price and Implement a Strategy to Handle Returns?

How to Reduce Shipping Costs as a Small Ecommerce Store

It’s also a good idea to define your key performance indicators upfront so once you launch, you know what to measures of success to track.

67 Key Performance Indicators (KPIs) for Ecommerce

As a final checklist, this post covers the ten essential things you need to do before launch.

The Essential Shopify Store Launch Checklist

V. Post Launch

After launching your ecommerce business.

Acquiring your first customer

Now that you’ve launched, the hard work of marketing your products begins. While many new store owners should consider selling their physical products in person, the rest of digital marketing rests on doing one thing well: driving targeted traffic. Next, we’ll share a variety of marketing tactics that will help you in your first months.

Marketing Checklist: How to Get Your First Sale in 30 Days

The Beginner's Guide to Getting More High Quality Traffic

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Free Webinar: Marketing 101

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.

Marketing your store

You’re well on your way and now likely have a few sales under your belt. It’s time to get serious and focused. The following posts will help you zero in on your top-performing marketing tactics for driving traffic and converting that traffic to sales.

Email marketing essentials

7 Email Campaigns Every Ecommerce Store Should Run

How to Write an Effective Welcome Email

How to Send Promotional and Transactional Emails That Convert

4 Little-Known Email Campaigns You Can Use to Grow Faster

Teardown: 60 Days of Emails from a Fast-Growing Ecommerce Brand

Driving traffic from social

How to Create a Social Media Marketing Strategy

How to Get More Followers on Instagram: A Guide for Businesses

Pinterest Marketing 101: Why You’ll Need a New Playbook to Win

How to Start a YouTube Channel for Your Business

7 Common Facebook Advertising Mistakes (And How to Fix Them)

Optimizing for higher conversions

The Complete Guide to A/B Testing (Tips from Google, HubSpot, and Shopify)

How to Find and Plug the Leaks in Your Conversion Funnels

Drive More Sales and Revenue with Targeted Live Chat

19 Experts Share How to Increase Revenue Without Increasing Traffic

9 Ways to Earn Customer Trust When You Have Zero Sales

Using analytics to uncover insights

The Beginner's Guide to Analyzing Shopify Reports and Analytics

What Basic Ecommerce Metrics Should I Focus On First?

5 Google Analytics Segments You Can Use to Increase Revenue

9 Google Analytics Custom Reports by the Experts

A blueprint is just the beginning

Building your own ecommerce business is as exciting as it is challenging. At a rapid pace you’ll learn a ton about choosing a product, evaluating its viability, figuring out how to get it produced, building an online store, and marketing and selling to new customers. The process can feel like you’re solving a head-scratcher of a puzzle, but it’s rewarding all the same.

We hope following this resource roundup helps provide you with a clearer roadmap. As always, the best advice anyone can give is to just get started, and to enjoy yourself along the way.

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